Theatre 11

Wednesday 14th November

Thursday 15th November


11.00 - 11.30

Tom Greenwood

How to Successfully Expand into the USA/Foreign Markets

Many foreign companies have long seen the US and other foreign markets as the Holy Grail of revenue and profits for their business. Achieving success in these markets is as simple as having the right channel strategy and partners to accomplish your goals. Evolve Business Advisory will share some of their success secrets, best practices and pitfalls to help you achieve your business goals abroad.


11.45 - 12.15

Trevor Charsley

Five key considerations when expanding internationally

Globalisation has allowed businesses to partake in the international landscape of exporting and importing, thus increasing their market share, competitive edge, suite of products and bottom line. Such international trade benefits do however expose businesses to risk, which can be detrimental to their success if not managed correctly. Whether you’re already doing business internationally or if you’re contemplating expanding overseas, it’s imperative to understand what the risks are and what tools are available to manage your exposure. Discover the five key considerations when expanding internationally.


12.30 - 13.00

Helen Provart

4 key steps to communicating effectively in overseas markets

Want to export effectively? There are four key steps to making sure you get the right message across to your target audience. Successful exporting is all about making sure you understand your customers’ needs and your customers understand how your product or services can fulfil their requirements. In this seminar, you will learn how to get the right results, in a cost-effective way, as well as gaining insights into the cultural aspects that could have an impact.


13.15 - 13.45

Jenny Hunt

Setting up in Abu Dhabi - Getting it right first time

What you need to know about setting up in Abu Dhabi before starting the process. Should you be in a free zone or onshore? Which Emirate is best for you – Abu Dhabi or Dubai? Do you require a local partner and if so, what to consider when selecting one. An overview of the requirements for the key legal structures and the ongoing obligations once you are established.


14.00 - 14.30

Mark Geilenkirchen

Serving the Middle East Food Market

Located in Oman, midway between Dubai and Muscat, SOHAR Port and Freezone is now one of the fastest growing industrial and logistical hubs in the Middle East. With a Freezone that allows 100% foreign ownership and full repatriation of investment capital and profits, SOHAR also has its own dedicated Food Zone - designed to support companies in the food sector. In his seminar, Mr. Mark will provide niche and useful insight on the opportunities for expansion into fats growing markets- the Gulf, Eastern Africa and the Indian Subcontinent.


14.45 - 15.15

Annik Petrou

Translation – the fastest, most overlooked way to win new customers

It’s no secret that more and more companies are now using translations as one of the easiest and fastest ways of growing their business overnight. Even the smallest of businesses are waking up to the fact that they too can take advantage of a global customer base. Research shows that our multilingual European neighbours are almost 70% more likely to spend on a website that is in their native language.


15.30 - 16.00

Mark Spragg

Bridging the culture gap when expanding overseas

Expanding overseas requires companies to overcome many barriers from language to trade credit. A key element, often overlooked, is the culture. With each overseas market added complexity increases as does the risk of failing to take account of the cultural impact, which can ultimately lead to failure or business underperformance. Mark will deliver a speech highlighting some of the pitfalls and how to avoid them.


16.15 - 16.45

Martha Owusu

Investment opportunities in Africa

According to projections from the World Bank, nine of the 15 countries in the world with the highest rate of five-year economic growth are in Africa. Estimates show that Africa is likely to grow by 4.7 percent over the next five years. This is to outline the various investment opportunities in Africa


17.00 - 17.30

Saqib Mirza

Introduction to International Payments and Global Collections around the World

The importance of understanding your FX requirements as an SME going global. Educating new and existing import and exporters on making foreign payments simple, quick and automated. An overview to our new Global Collections accounts which allow companies to receive funds like a local in the US and Europe. By being associated with one of the largest FinTech companies around the world, the infrastructure available to the end user offers greater control 24/7.