Ana Kralj

Medjimurje County

Ana Kralj has been active in regional development from 2006 specializing in investment promotion and strategic development. To highlight the experience relevant to the topic, Ana was part of the team working on the Croatian Investor Friendly Region Program and is continuously working on the strategic project of the Knowledge Centre in Cakovec (a best practice example of turning a brownfield into an ecosystem with significant impact on regional competitiveness). Currently working in the Public Institution for the Development of Medjimurje County she is always looking for new projects to improve the attractiveness of Medjimurje and the quality of life of its inhabitants.

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From zero to hero – positioning your small investment friendly region

Northern Croatia is traditionally entrepreneurial with traditional sectors striving to be knowledge intensive and innovative. How to achieve the shift? Is FDI one of the options or is it just a buzz? How to distinguish a small region among all the others trying to get the quality investments?